A veteran dedicated to empowering other veterans to start businesses and gain more visibility in 30 days or less!

Discover How Niurka Is Helping Veterans Start Businesses & Become More Visible

Free blueprint to increasing your visibility and championing your cause

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Meet Niurka CastAnEda

Niurka is a seasoned and sought after veteran with 25+ years of military logistics experience who is now a business owner and motivational speaker. She is changing the world and helping fellow veterans by leveraging her GI bill and degrees to help other vets, and through:

❤️️Donating a portion of profits from her unique, heart-shaped Amor Umbrellas to established initiatives actively supporting veterans and their families. 

❤️️ Being a cutting-edge voice on her own platforms, as well on national & international stages, TV stations, & podcasts

❤️️ Helping other veterans develop & succeed in business

Niurka not only produces her own podcast & tv show, but is often featured as a guest speaker on other podcasts, radio stations, and tv shows. She also travels around the globe as an inspirational and heartfelt motivational speaker.

Niurka’s own speaking success drove the development of her coaching program for veterans, which focuses on empowering them to pursue and develop critical skills. Niurka helps everyone she coaches to achieve visibility in front of their own key audiences, so they can launch and scale a thriving business.


Niurka Castaneda Coaching

Niurka is a business coach who focuses on veteran brand visibility through exposure on radio stations, tv shows, guest speaking engagements, and more. She effectively equips and empowers every client to start and grow their business through powerful coaching services. Have a great message the world needs to hear, but unsure of how to reach the right audience? Niurka’s coaching is perfect for you! 

Founders Time Podcast

Founder’s Time Podcast tells the stories and shares the wisdom of American business owners & veterans. This podcast is a great opportunity to meet America’s heroes and hear their stories of humor, heartbreak, and triumph. It is also a great resource for business tips & advice from successful business owners across the nation, including Niurka. 


Amor Umbrella Tv Show

Amor Umbrella tv show spotlights organizations and individuals assisting the Military-veteran communities across USA and beyond that are doing extraordinary things to give back to these communities.





Books & Video Courses

Niurka offers a New Business Launch Guide Book & Video Course Bundle and other resources which will help you start and scale a successful business.





Amor Umbrella is a business that was born from a heart to make a difference in the lives of America’s brave veterans.  Amor Umbrella donates 10% of annual profits to impactful veteran initiatives. Every purchase you make benefits not only the recipient of your gift, but the brave heroes who have served our country. 


In addition to the Amor Umbrella Shop, Niurka has founded Amor Umbrella TV, hosted multiple events, and offers a New Business Launch Guide Book & Video Course Bundle which will help you start and scale a successful business.



Check our list of resources 


We are firm believers of the power of storytelling and we like to connect with other like minded people over a cup of coffee or tea.
Each month we will holds a story contest for all our coffee aficionados. You would be able to enter the contest page to vote on your favorite and if you’re feeling inspired, send in a story for the contest and enter for a chance to win some Aroma de AMOR Coffee from Honduras!


This book takes you on a journey to meet Niurka Castaneda. It also takes you on the journey of how to grow your business from a ‘lean’ or small start to become a thriving, well-known business. Niurka grew up in Cuba and came from a family of entrepreneurs and artists. Her grandfather was a poet & her parents were Cuban entrepreneurs.
With such a resourceful family & role models, Niurka naturally grew up both enterprising and artistic.
A year after arriving in the USA, Niurka felt called to serve, and joined the US Army. The military offered her many new experiences and she learned skills like resilience, flexibility, self-motivation, determination, self-discipline, goal setting, and risk tolerance.
Combining those learned skills with her many life experiences, (such as being a mom, writer, enthusiastic traveler, and supply chain management expert with more than 25+ years of technical expertise), it was only natural for her to transition from the military to becoming a Multi-Potential Entrepreneur.
She started her first business, AMOR Umbrella, as a student class project for one of her classes at Miami Dade College. This class project quickly turned into a real business and an associated TV Show that shines a spotlight on organizations assisting the U.S. veteran community. This TV show now airs in 213 countries.
Driven by her experiences, Niurka then wrote a book & video course about her expertise entitled: NEW BUSINESS LAUNCH GUIDE.
This book provides easy, actionable steps that help entrepreneurs like you start taking action to build the foundation for your very own entrepreneurial dreams. The New Business Launch Guide is best used when purchased with the accompanying New Business Launch Guide Video Course.

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Do you want to start a business but are not sure where to start?
Do you want to pursue a life you are passionate about, without being overwhelmed?
Are you looking for an easy step-by-step course that breaks down each business decision into a universal, easy-to-follow guide?
If you answered yes to any of the above questions, then The New Business Launch Guide is right for you. The New Business Launch Guide Course is a college-accredited video course that compliments the The Business Launch Guide.
This video course takes students through all of the processes needed to launch and grow a successful business. Topics include what kind of corporation to form, how to get your EIN, getting the certifications you need, and much more.
This video course is full of clear, actionable steps toward accomplishing your goals.

My Talks & Workshops

My recent conference talks

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What do people say?

Testimonials from the folks who changed their lives – for better.

I'm not like most girls. I am a Female Veteran! Niurka's work to recognize Female Veterans as the unique group we are has intrigued me. I thought I was going to always have to take a back seat to the Men in the room when anything Military is brought up. That's right, when Vets were asked to stand up, the Speaker had a complete lapse on gender neutral terms and went straight to Thanking our "Men" for being brave soldiers. So far I've been on a Fishing with America's Finest outing organized by Niurka which got me off the COVID Couch and out into the Everglades. I am the proud recipient of an AmorUmbrella as well. Every time it rains and I pull out my Heart Shaped Amor Umbrella, I know my female soldiers not only have my back, they have my head. THAT is truly heartwarming. THAT is truly comradery. Angeline Gullo, USAF, Sgt. 1987-91, CTANG, 1991-94
Angelica Gullo
"Being a guest on Founders Time was a great experience. Niurka had great questions and she made the experience feel as if it was just the two of us having a casual conversation. Being a guest could have been stressful thinking about how many people will watch or listen. She has a way of making you feel comfortable to the point you forget its recording. You can tell she has lots of experiences and brings all of it to the table on her podcast!”
Keith McKeever

Ready to Turn your life around?