This book takes you on a journey to meet Niurka Castaneda. It also takes you on the journey of how to grow your business from a ‘lean’ or small start to become a thriving, well-known business. Niurka grew up in Cuba and came from a family of entrepreneurs and artists. Her grandfather was a poet & her parents were Cuban entrepreneurs.
With such a resourceful family & role models, Niurka naturally grew up both enterprising and artistic.
A year after arriving in the USA, Niurka felt called to serve, and joined the US Army. The military offered her many new experiences and she learned skills like resilience, flexibility, self-motivation, determination, self-discipline, goal setting, and risk tolerance.
Combining those learned skills with her many life experiences, (such as being a mom, writer, enthusiastic traveler, and supply chain management expert with more than 25+ years of technical expertise), it was only natural for her to transition from the military to becoming a Multi-Potential Entrepreneur.
She started her first business, AMOR Umbrella, as a student class project for one of her classes at Miami Dade College. This class project quickly turned into a real business and an associated TV Show that shines a spotlight on organizations assisting the U.S. veteran community. This TV show now airs in 213 countries.
Driven by her experiences, Niurka then wrote a book & video course about her expertise entitled: NEW BUSINESS LAUNCH GUIDE.
This book provides easy, actionable steps that help entrepreneurs like you start taking action to build the foundation for your very own entrepreneurial dreams. The New Business Launch Guide is best used when purchased with the accompanying New Business Launch Guide Video Course.